Adweek

Opinion | "I am optimistic that Kamala Harris’s election will boost representation for BIPOC communities across the board. Until we have fair representation, as marketers, let’s commit to doing our part in amplifying the voices of people of color by including, understanding and nurturing these voices and what they stand for." Diksha Idnani

Unbothered, Refinery29’s sub-brand for Black women, is growing its audience through virtual experiences that tie into the brand’s mission of creating a safe space for Black women to feel seen and heard.

"In the age of information overload, we must remember too much is actually not good. Therefore, data players should always be mindful that analytics is about cutting down the noise, and providing insights, not raw data."

In the world of advertising, and professional services more broadly, the potential of the virtual workforce is only beginning to be understood.

As social media managers prep for an uncertain inauguration week and the year ahead, here are a few tactics that can help amidst the chaos.

Mighty Quinn's used its spare kitchen capacity to fill takeout orders for the struggling Otto's Tacos.

A dozen LGBTQ+ seniors share their stories in "Not Another Second," an exhibition and short documentary by SAGE and Watermark Retirement Communities.

We’re joining forces with Social Media Week! SMW founder Toby Daniels will also join Adweek as chief innovation officer, overseeing the SMW business. This new partnership will pave the way for us to massively build out our social media-focused content, programming and resources for brands and marketing professionals alike. Welcome, SMW! ... Read more about the details of the acquisition from both organizations’ leaders.

A period of change across media, marketing and tech has left the industry with burning questions at the outset of 2021. In our latest issue, Adweek's editorsJason Lynch, Diana Pearl, Lucinda Southern, David Griner, Doug Zanger and Ronan Shieldsbreak down where we were before the pandemic, where we are now and where we’re going:

Sprite’s latest campaign asks young Black voters to #CreateYourFuture with a series of spots featuring emerging artists.

Play-Doh is launching a scented product line called Play-Doh for Grown Ups, inspired by comical trends, iconic themes and pop culture favorites.

2021 is just a few days old, but Discovery Inc. is starting off the new year with a bang. The company is shaking up the streaming space with its new platform, Discovery+, which launches today.

JUST IN | Jon Stewart will host and produce a new current affairs series on Apple TV+.

Be curious, read everything, and diversify your experience. Check out Part 1 of of our Mentee advice series for more top pieces of advice from our current Adweek Executive Mentee class. #NationalMentorDay

Agency Humanaut is offering to have select brands mercilessly roasted by New York stand-up comediansand then turn the jokes into insights.

On the latest episode of #SocialConfidential, Adweek's Julian Gamboa talks with Neiv Toledano of Chipotle about their social strategy, which hinges on keenly watching customer habits and quickly responding to user-generated content.

The future has arrived. In the 5G world, marketers can engage with customers in a more impactful way than ever before. Learn more in the final video of our WarnerMedia 5G video series: https://adweek.it/3oB0A86

Today: Brands are meeting the listeners where they are: in audio. Enter the conversation at our live virtual event: How Brands Found Their Voice with Audio at 2 pm ET. Unlock new possibilities, RSVP today: https://events.adweek.com/audio-2020

This #Halloween, you can livestream a spooky tour through Dracula’s Bran Castle in Transylvania. (It's still up for debate if it’s the real inspiration behind the character, though).

Hulu recently celebrated the release of the horror-comedy film Bad Hair by sending some late ‘80s nostalgia to Black influencers and press, and in turn supporting Black-owned businesses.

There’s a Monster in my Kitchen, which is voiced by Wagner Moura with a cameo from Paul McCartney, highlights the impacts of meat consumption on the environment.

Banana Republic's "Love the Present" campaign is part of a push to prioritize television during this time to reach a wider audience.

EXCLUSIVE | Long before he drew national attention and sparked a flurry of client exits, The Richards Group founder Stan Richards was known for creating a culture that former employees describe as punctuality-obsessed and sometimes divided by gender.