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& 1. Hitting the Boost Post button instead of making an ad in the ad manager Boost Post Facebook Ad beginner mistake Avoid this Facebook Ad beginner mistake!... If you only advertise on Facebook by hitting this button, you can not call yourself a Facebook advertiser I hope that none of you uses this button since you are basically throwing away money. Even though Facebook tells you that you could reach thousands of people by boosting your post, you should not use it. By making an ad of your post in Facebook’s ad manager, you will have many more options to specify exactly to what audience Facebook should show your ad to, as well as other important settings such as budget, call-to-action, marketing objective, and many others! 2. Not using & double-checking your Facebook Pixel The ability to use the Facebook Pixel is one of the biggest reasons why Facebook Ads are so amazing, and not utilizing it is one of the biggest Facebook Ad beginner mistakes! The Facebook Pixel is a snippet of code that you have to install on your website. If it works, then it will track the behavior and actions (like content views, add to carts, and purchases) of visitors on your website. With Automatic Advanced Matching on, your Facebook Pixel can match more data like phone numbers and email addresses to people on Facebook, which can help you get more conversions and reach more people! 3. Forgetting that you pay per impression, not click like on Google Ads Sometimes, people just assume that you pay per click on Facebook Ads, especially if they’ve previously used Google Ads and now want to experiment a bit with Facebook Ads. But they are wrong! With Facebook Ads, you will pay per impression. So when someone sees your ad, Facebook will charge you some money. Facebook Cost per 1000 impressions This can mean that there is a bigger chance of losing money if your ad is so bad that no one clicks on it. That’s why it’s very important to create an amazing ad! 4. Making your audience too broad or narrow When setting up the target audience for your Facebook ad, one of the common Facebook Ad beginner mistakes is not paying attention to your audience size. First of all, I should note that the right audience size is different for everyone. It depends on your budget, industry, and marketing objective. Luckily, Facebook includes a dial that shows you if your audience is broad or narrow. Conclusion There you have it! The 4 most important Facebook Ad beginner mistakes which you should always avoid! As you can see, Facebook isn’t a plug and play platform. It requires a thorough understanding and a constant eye looking over it to make sure your ads will perform over time. Especially if you’re a beginner, the chances of you making one of these mistakes are higher because you won’t have any experience with Facebook Ads. #facebookads #facebookmarketing #facebookadvertisingtips #socialmediamarketing

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