Capacity Marketing

Is your business using influencers to help drive business? They're an incredibly effective strategy that can increase your #BrandRecognition by utilizing well-known or highly followed social media personalities to help promote your products or services. How do you get on board and implement #InfluencerMarketing? Check out this article featured on AlleyWatch for some tips and tricks from Gary Vaynerchuk, then let us know if you need some help getting started!

Sometimes, words just don't have the right amount of impact. How many words would it take to express how a community has grown over two and a half decades? #CapacityMarketing partnered with Sullivan County Partnership for Economic Development to showcase a snapshot of the many businesses they have helped to develop in this vibrant Hudson Valley community. Check out our case study on this #VideoProduction - you can even watch the whole video on our YouTube channel!

We love this article by Entrepreneur that explores whether in-house marketing or hiring a firm is right for your business. Yes, we'd love for everyone to hire a marketing firm... ahem! But we do understand that there are companies who thrive with an in-house team. There are definite pros and cons to consider for each option. HOWEVER, we'd also like to propose a third option: #CapacityMarketing LOVES to work with in-house marketing teams! We can help with research to develop a #MarketingStrategy that is implemented by your professionals. Or maybe you'd like to try a single campaign that feels a bit ambitious. It doesn't have to be all or nothing!

The #CapacityCrew is split on this whole springtime business. Yes, longer daylight hours are super nice, but some of us are ready for short sleeves while others are still chasing that wintery snow sport high. Check out our Senior VP John with his family. Can you tell which side he's on? #SpringSkiing

What is a "bounce rate?" It's a measure of the percentage of people who show up to a single website page and "bounce" before they engage in any additional content. A low #BounceRate indicates that your website not only provides value to its visitors, but also that it encourages people to explore and gain more information about your brand. ... Having trouble keeping potential customers on the hook? Give #CapacityMarketing a call at 510-629-9420. We'd love to talk about how to lower your bounce rate.

Capacity Marketing President and CEO Matt Dorcas is at the Orange County Partnership Commercial Market Outlook event tonight. Steve Neuhaus, the County Executive, spoke, and a panel discussion with Team RJ Smith,at Rand Commercial, Sandy Mathes from Mathes Public Affairs, and Nick Fitzpatrick from Aden Brook has been most enlightening. The future is bright for the Hudson Valley!

It's #BossesDay! So, we would like to introduce you to our amazing leaders if you haven't had the pleasure yet. Meet Eric and Matt. Eric has been doing marketing research since 1999. He put the business plan together for Capacity Marketing in 2014 and got agency expert Matt Dorcas to partner with him. Eric’s personal values drive Capacity Marketing: Caring, Candor, and Confidence. He insists on honesty and accountability. Matt is an award-winning marketing professional and has worked in the field for more than two decades. Matt has been singular in his commitment to both quality and community, dedicating years of hard work to bring world-class marketing to his clients. Learn more about the #CapacityMarketing team and what we are all about on our website. https://capacitymarketinginc.com/about/

Did you know that nearly 64% of Kickstarter projects fail to become funded? Even great products and services won't sell themselves: The key is killer creative! We helped Clutter Magazine reach 100% of their fundraising goal for their Canbot collectible toys within 4 minutes of posting their campaign with this awesome video. As of this posting, they are at 981% of their goal and still accepting pledges! How can we help you reach your Maximum Capacity? #kickstarter

What a great day! We're spending the day playing #golf with some great friends and good people at Pinehaven Country Club while we support Delaware Engineering D.C.P in fundraising efforts for the American-Legion Riders. This is what we love most! Being in our community and supporting great organizations and businesses. Thanks for having us! We'll be working on our short game in preparation for next year! #fundraising #localbusiness #CapacityMarketing

Great organization doing work to cure ALL kinds of brain disease!!

Thanks to the Orange County Partnership and Steve Neuhaus for this fun update on the progress of Orange County. We love being a part of this community, and were so stoked to showcase so many great businesses. Check it out! #localbusiness #videomarketing When you have a minute, be sure to see what all the local businesses featured in our video are all about! ... Medline Industries, Inc. - LEGOLAND New York - City Winery Hudson Valley - Amy's Kitchen - Petillo Incorporated - Alston Construction - New York Air Show - Construction Contractors Association - Garnet Health - Advance Testing Company Inc - Boyce Excavating Co Inc

If you haven't signed up for tomorrow's webinar, you still have time! Lets learn how to speak to our audience and drive sales! Click below to sign up...we can't wait to see you! #webinar #brandmarketing #brandsuccess #CapacityMarketing

How cool is this? Local businesses are getting a lift. Mid Hudson News talks about how local marketers and businesses have come together during these unique times to ensure the community knows they're open! #localbusiness #COVID19

Were you able to jump into our webinar earlier this week? If you missed, don't fret! We've got another great opportunity coming up this Thursday! Join Martyna Triggs, Capacity Marketing's senior analyst, and learn how she dives into market research for our clients. Soak up some of her industry knowledge, totally free! Sign up below! #marketresearch #CapacityMarketing

Social media is an integral part of any #digitalmarketing strategy. With video taking the throne as king, it's important to know just how to deliver quality video to that platform for best results. #videomarketing #socialmediamarketing

We pride ourselves on bringing the human connection we know your brand has, to your ever growing consumer base. Your guests and customers want to know your story - Capacity Marketing can help you connect. #conversationalmarketing #marketingstrategy