Case Nurture

A message to Personal Injury lawyers on why you shouldn't sell, and what to do instead. #personalinjurylawfirm #accidentlawyer #personalinjurydoctor

A little back story...

We wanted to post something a little theoretical for those interested in how we get results. The simple fact is, there's no magic pill. Most people believe that, if they spend cash on an ad, they will get sales.... As per this image, the people that believe this are missing a trick. You can t skip steps. Could you skip 2-3 years off your Law degree? Nah didn't think so. In this false belief, advertisers believe that they're getting leads. But they're not. They're simply getting calls. Most of these calls are not qualified. Most of them hang up, or are rude the the reception because they believe they're entitled to their rights/justice etc. But the role of the reception is to take them from Awareness and interest all the way down to Sale. Do they have the skills for that? Do they understand the steps needed to turn that call into a Case? You can't simply place an ad on TV or Radio or a Billboard and expect to get CASES. You MUST take your leads through a customer journey and hold their hand whilst you do it. So how do you do it? Well it's simple. There's no getting around the fact you need to date your prospects before marrying them. Therefore no other way around it, other than a consistent amount of touch points. Do you think your spouse would have married you without the dates and the kisses that led to your engagement and then marriage? Same principal applies. So #lawfirm partners, owners and managers. A question. Is your front of house making those touch points consistently enough to turn those inquiries into cases? Probably not. So how do we do it? We use a combination of psychological triggers + software +humans to ensure we are holding the hand of the prospect until they're ready to get on a call. The difference is, this time, they call you, they chase you, and they close you. How? Because by that time, you've provided enough proof that 1) you are knowledgeable in your craft 2) You are likeable (people buy people) 3) You are trustable. (differentiate yourself from the shark label that some attorneys carry) Should you have any more questions. Please give me a shout.

And the highly motivated leads just keep on coming...

We are constantly getting messages like this for our clients. #familylaw