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#SEO and voice #search-proof your #shopping #campaigns this #holiday #season to win the omni-channel #shopper Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the omni-channel shopper this holiday season, the variety of channels at your disposal can seem overwhelming. Why choose when you can combine? Turns out, the key to winning the hearts and dollars of omni-channel shoppers is using a mult...i-channel strategy. Let’s look at how you can most effectively combine Shopping Campaigns with SEO best practices and emerging voice search trends to gain a giant advantage this holiday season not just in terms of short-term profitability but more importantly, to increase overall customer lifetime value. What do we know about omni-channel shoppers? Omni-channel shoppers are folks who research and buy both online and offline via a variety of channels and devices. Not only do these folks form a growing segment of our target audience, they also represent the largest spending group. Savvy advertisers know that the key to long-lasting profitability (and bonuses!) is to go after this valuable audience. Data compiled by Microsoft (my employer) reveals the top three key characteristics of this audience: 1.They have short attention spans. Shoppers quickly make tradeoffs among price, discounts, delivery method, shipping costs, relative quality, ease of return and numerous other factors to determine what channel to purchase from. 2.They’re channel-agnostic. The channel that offers the greatest combination of convenience, value and reassurance wins their business. 3.They spend more. Deloitte’s research revealed that shoppers who visit stores, online and mobile destinations expect to spend 75 percent more than those who shop at stores alone. read more-http://www.netinstall.net/weborder/ See more