eBrandBuilders

In traditional retail, one of branding’s most important roles is to help customers find products on store shelves. But when that shelf is digital, does it still matter? Find out why branding is more than a visual identity

Nike’s iconic Just Do It campaign didn’t just make them a lot of money. It fundamentally redefined their core audience. It’s a great lesson on customer psychographics

Branding has come a long way since it was used to brand cattle to prevent theft, but when eCommerce emerged in the mid-90’s, branding had to be reinvented. Find out where eCommerce is now in branding’s evolution

To thrive long-term, your eCom brand needs to evolve past the point where you see your customers as buyers. Without brand purpose, you’ll never seen customers as more than a transaction, and this can have serious negative effects on your business

Once Neil realized that his eCommerce business was missing a brand, the next lesson was that what he knew about traditional retail branding wasn’t going to apply online. Once he figured out what the new rules for eCom branding were, he got amazing results

What is branding may seem like a question with an obvious answer, but there’s a surprising amount of myths and misconceptions among entrepreneurs about what brand really is, and what it can offer. These myths multiply when we’re talking about eCommerce entrepreneurs, who for years have been trained to believe that the path to glory is sales funnels, optimized landing pages, and targeted ad campaigns on the socials. These are incredible tools, but they’re incomplete without ...the direction and intention of a brand behind them. Branding may have started as a logo that identified the owner or manufacturer, but in this video we dive into how branding has evolved into the holistic business strategy it is today. And why it’s now a must-have for eCommerce. So take our branding 101 course in what branding really is, and what it can do for your business. Don’t sabotage your business because you’re using an updated playbook. Take the first step with this video and clear up the myths that are tanking your profits. 2:55 What is Branding? 5:45 What Really Triggers a Sale 8:03 Branding Creates Bonding 10:06 Branding from the Inside-Out

Simplicity. One word, but it’s the essence of Apple and touches everything they do. If you want a master class in brand essence, there is perhaps no better case study than Apple

Unfortunately, branding is largely ignored among eCommerce entrepreneurs. Find out why this is a huge business mistake

Two-Face may be a great Batman villain, but being two-faced is the worst impression a brand can possibly leave on consumers. In other words, customers expect your brand to be a good citizen, and here’s how branding can help

In the mid 90’s, Apple had lost its way. Steve Jobs managed to save the brand by making an emotional appeal to consumers, rather than trying to compete directly with Microsoft. And it set up the branding Apple continues to use today

Purpose has become a buzzword in eCommerce circles, and it’s a shame, because it’s one of the most important business tools you have at your disposal. The question isn’t whether you should have a purpose, it’s whether your purpose goes far enough