FROM, The Digital Transformation Agency

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Yesterday was Cinco de Mayo, which commemorates the Mexican Army's victory over the French Empire's invasion to collect on defaulted debts, and signals the beginning of the end of the occupation of Mexico by foreign countries. In honor of Cinco de Mayo, we discuss how to repel invaders from trying to steal your customers on yesterday's livecast "How You Can Repel Invaders Trying to Steal Your Customers" There are three simple questions to ask yourself: Who are your competitor...s? What are they doing? And what reaction are they getting from customers? After you answer those questions, you need to know how to respond by out positioning and out innovating your competition. Check out the live cast to learn how you can use digital to bolster your customers' experience, keep your customers delighted, and successfully repel competitors trying to steal themhttps://www.linkedin.com/posts/tiersky_today-is-cinco-de-mayo-which-commemorates-activity-6795333185506025472-M6hG Yesterday was Cinco de Mayo, which commemorates the Mexican Army's victory over the French Empire's invasion to collect on defaulted debts, and signals the beginning of the end of the occupation of Mexico by foreign countries. In honor of Cinco de Mayo, we discuss how to repel invaders from trying to steal your customers on yesterday's livecast "How You Can Repel Invaders Trying to Steal Your Customers" There are three simple questions to ask yourself: Who are your competitors? What are they doing? And what reaction are they getting from customers? After you answer those questions, you need to know how to respond by out positioning and out innovating your competition. Check out the live cast to learn how you can use digital to bolster your customers' experience, keep your customers delighted, and successfully repel competitors trying to steal them

When was the last time your team had a party? Throwing parties at work is a great way to create a sense of camaraderie that’s very beneficial to getting teams aligned and committed to a common goal. But, with so many people working from home, in-person parties are problematic.... What can you do to avoid losing the opportunity to bond as a team? Throw a party on Zoom! Check out our article "8 Tips for Throwing an Awesome Zoom Party!" to learn a few of the key steps you can take to throw an awesome online party and bond with your team. #onlinemeetings #zoom #videoconferencing

We just wanted to share another great episode of Winning Digital Customers | The Podcast! In this episode, Ash Dhupar, former Chief Data & Analytics Officer at Publishers Clearing House and Howard Tiersky, CEO of FROM discuss new ways of leveraging data to create better digital customer experiences, AI and machine learning, using data to support business decisions, tips to getting started utilizing AI, and the transformational future of data. Check out the preview below and get the full episode on Captivate (link in the comments), Spotify, Apple Podcasts, or anywhere you listen. #digital #data #ai #digitaltransfomation

With the release of Season 2 of Winning Digital Customers | The Podcast right around the corner, we wanted to share another one of my favorite episodes from Season 1. In this episode, FROM's CEO Howard Tiersky sits down with Lew Kimble, recently retired CEO International of Foot Locker. Lew and Howard discuss the secrets today’s retailers need to know to be successful, from utilizing radio-frequency identification to transforming their supply chain during the pandemic. Lew also talks about his experience and commitment to reinventing global legacy systems to enter the new era of technology while keeping the consumer at the heart of the transformation. Check out the preview below and get the full episode on Captivate (link in the comments), Spotify, Apple Podcasts, or anywhere you listen.

90% percent of all customer decisions are driven by emotion, which makes understanding the emotions of your customer perhaps one of the most important things that there is in business. We are constantly helping clients improve their customer experiences and have found six key customer emotions that are essential to understand to drive effective business results. My article "Understanding Customer Emotion" talks about all six of these critical emotions and gives you some tech...niques to determine how you can most effectively cultivate the emotions that you want and avoid the emotions that you don't want. Access the full article here: https://www.linkedin.com//understanding-customer-emotion-/ COMMENT BELOW -- What emotions are you generating with your experiences when you see your customers coming back to you with feedback?

We have been pulling together some extremely interesting stats that really illustrate the dominance of digital in today's marketplace. We thought the stat below was particularly interesting and worth Sharing! Did you know that over 50% of the world's population are on social media? Just think about how many of these people are your customers and prospects!... It’s crazy to think how many people have integrated social media into their everyday lives. This stat really shows how critical a social media presence is for your brand. COMMENT BELOWHow are you utilizing social media in your business plan?