Getintent USA

Getintent makes grand debut in digital out-of-home by launching a DOOH SSP for an outdoor media operator Russ Outdoor. This will help advertisers reach their audiences on larger high-impact screens in locations that matter and maximize the impact of programmatic advertising. Join the trend explore programmatiс opportunities in DOOH, leverage the overlapping powers of digital and outdoor!

The IAB Tech Lab released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers. These programs are aimed at establishing minimum disclosure and transparency standards for any company that collects audience data for targeting, personalization, or measurement of digital advertising.

Connected TV is gaining popularity with advertisers due to virtually unskippable ad spots that get an 97% completion rate.

As the time the US population spends watching connected TV increases, the amount of CTV inventory available to advertisers proliferates too.

Integral Ad Science announced the first-ever CTV verification solution that directly integrates with video publishers to validate that video ads are played to completion, fraud-free, on CTVs.

Despite drawbacks like latency, header bidding continues to gain popularity. Among the internet’s most popular 1,000 sites that sell programmatic ads, 79.2% used header bidding in March 2019.