GoatCloud Communications LLC

Google's net income in 4Q-2020 was over $15 gazillion (OK, only billion), up about 43% from the prior year. We love Google services because they are pretty darn good, but seriously, how can any other company (other than another behemoth) hope to compete? http://ow.ly/L0nj50Dqtrw

I like this advice from Tony Wright at Search Engine Journal for small (or just-starting) websites. It's very hard to beat your "Goliath" competitor with a ton of links going back to Goliath's website for search engine results. So focus first on getting your ship in order and then exploit what Goliath may not be doing. Generally, focusing on your own site is key. Deliver a great website, build it out over time, and visitors will come. https://www.searchenginejournal.com/how-to-compete-against/

We were recently interviewed for a WordPress security article from @WPMUDev. Get out there and protect your websites! https://premium.wpmudev.org//wordpress-security-expert-st/

Rand Fishkin -- @randfish -- does such a great job explaining complex digital presence topics. Here he is on technical SEO. https://moz.com/blog/one-hour-guide-to-seo-technical-seo

This article discusses, in a sense, what I've been telling clients and prospective clients lately - that SEO is about delivering a solid user experience that is also understandable by search engines. I don't like the jargon of the term "SEO", as in practice it means so much more than simply catering to the ever-changing whims of Google. https://www.searchenginejournal.com/technical-seo-is-a-n//

Google's deindexing bug, now apparently fixed, shows (again) that Google is not perfect. It also shows how dangerous it is to rely so much on a single source for finding what we want on the tubes. Have you used a different search engine today? https://www.searchenginejournal.com/google-indexing-iss//

DuckDuckGo makes the big time, now a default option in Chrome. We’ve been saying for years this is a search engine to pay attention to. https://searchengineland.com/duckduckgo-a-new-default-searc

Has your site’s traffic been impacted by the latest Google algorithm change? Don’t mean to sound harsh, but spend less time worrying about Google and more time worrying about delivering an awesome website to visitors. https://searchengineland.com/google-has-released-a-broad-co