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"These content offerings are especially effective right now, mid-pandemic, as stuck-at-home consumers seek both learning opportunities for themselves and activities for their families. In Breton’s words, the content suite provides much needed inspiration and joy while many are safely staying at home throughout the COVID-19 pandemic.

When you need a recipe idea, do you consult the internet first, or a cookbook? As our routines become more plugged-in (and homebound), our cooking habits are starting to match how we shop--aka, online. Read more about how Walmart is combining interactive entertainment with purchase inspiration in the eko-powered project Walmart Cookshop.

"Some of Cookshop's content allows viewers to choose which ingredients they prefer in a given recipe, or what type of vibe they're envisioning for an upcoming cocktail party. Customers can also shop the ingredients used in each cooking segment by clicking the "shop featured recipe" link accompanying each video." Just another day making shopping more useful, more human, and more fun.

When Tom Fishman, the GM of interactive video startup eko, was asked in an interview with Digiday last week what industries could benefit from shoppable videos, his answer was All of them. Find out why the returns on interactive shopping experiences are so exciting. From Digiday: