Idea Kraft

Check out the full case study at idea-kraft.com/work/nymac/

New on the blog: We’ve outlined six different types of video content that you can create to connect with your audience and increase brand awareness. https://idea-kraft.com/6-types-of-video-marketing-to-incre/

Navigating healthcare is complicated. We made it a little easier with a new website for NYMAC - New York Mid-Atlantic Caribbean Regional Genetics Network. Read the full case study: https://idea-kraft.com/work/nymac/

Greater Binghamton Chamber of Commerce's 2021 Economic Forecast, designed and branded by the Idea Kraft team.

We are looking for freelance web developers! This role is ideal for a WordPress wiz who can customize plugin codes to fit client needs, and who has advanced experience in HTML, CSS and cross-browser compatibility. Full job details and application instructions: https://idea-kraft.com/now-hiring-freelance-web-developer-/

Site broke? Our web developers have some helpful tips that can save you money, time and aggravation when submitting a support ticket https://idea-kraft.com/how-to-get-the-best-support-from-yo/

Our very own AD Erinn Kovitch is up for a Hype Award from the Greater Binghamton Chamber of Commerce tonight! The Hype Awards celebrates young professionals in the Greater Binghamton region for their creativity, initiative and dedication to community service. This year’s awards are virtual, but you can register to attend the free event on the Chamber’s website. https://greaterbinghamtonchamber.com/hype-awards/

This #SmallBusinessSaturday, we are opening applications for our annual Re-Kraft event, where we volunteer our time, resources and creativity to build a new website for a non-profit or small business located in the Southern Tier. The winner's new website will be fully responsive and mobile-friendly, and we are offering free hosting and support services for up to one year post launch. To apply, visit re-kraft.com and answer a few simple questions like: Are you open to our sugg...estions for your new website? Are you available in January to work on this project with us? How would this project help your company? Applications close December 20th at 11:59PM.

A message of thanks from our founder, Ewelina Zajac-Holdrege

New video work for Incodema Group, an upstate sheet metal parts manufacturer, that shows off their equipment and facilities. Edited in gorgeous black and white, this video is a part of a massive web overhaul for the company. Stay tuned for the full project reveal!

NYMAC is a network of genetic counselors that serves two groups with very different needs: medical professionals and patients. When creating this new logo for the organization, we wanted to include both in the design. The hexagon shapes are a playful take on symbols you’d find in any chemistry textbook. When you look closer, they also pay homage to NYMAC’s humanistic approach by forming the figure of a person.

We recently partnered with the Prevention Coalition of Broome County and the Broome County Mental Health Department to build and launch a public health campaign that educates local teens and their parents about the risks associated with underage marijuana use. A key piece of the multimedia campaign was the creation of a video series in which three leaders in the community talk about their own experiences with marijuana, what success means to them and the value of a supportive community. First up, Coach Bethann Ord of Binghamton University Women's Basketball fame!

Our annual Thrive Guide has been released into the wild! Created in partnership with the Greater Binghamton Chamber of Commerce, this annual is your guide to living, working and playing in the Greater Binghamton area. Pick up a copy at any local business or view the e-book on the Chamber's website. https://greaterbinghamtonchamber.com/thrivebing/

Just launched a refreshed brand identity and website for the local fitness gurus Philosophically Built

We’re excited to announce our latest launch: syracusesweatclub.com Our design and dev teams created a new brand identity and online platform to help Crossfit Syracuse transition into Syracuse Sweat Club. We delivered a dynamic web experience that allows the user to easily explore all the gym has to offer and developed a bold branding system that can be used across web, social and print collateral.

WE’RE HIRING Idea Kraft is looking for a Digital Marketing & SEO Specialist to join our team and assist in the planning, execution and optimization of our online marketing efforts. Click here to learn more and apply ow.ly/Xuu750BxSdZ

We designed this brand identity for Link Park, an office park concept that aims to create a better workplace by combining great amenities and a collaborative environment. It’s one of our favorite projects, and we hope the bold lines, colors and shapes add a splash of fun to your feed today!

What do you think of the pattern we designed for Binghamton Hots's food packaging?

We’re pumped to announce the launch of Binghamton Hots's new website. We worked with the HOTS team to refine their branding and design a new site that not only shows off their mouthwatering menu, but also makes online ordering faster and easier. Go check it out at binghamtonhots.com!

The Idea Kraft team donned our hard hats and steel-toed boots for a (socially distanced) photo and video shoot at Samscreen Inc and Incodema Inc. last week. We can’t wait to share all the cool content we captured for this project with you!

We don’t share our video work often, but we’re pretty proud of the work we created with United Methodist Homes last year. These recruitment videos capture the incredible heart and passion of UMH employees through a combo of testimonial and b-roll footage. You might need to grab a tissue before pressing play!

Can you guess what this logo treatment is for? We’ll give you a hint: High Stakes is a pun.