Initiative

Congratulations to the Initiative U.S. team on their wins at the Festival of Media North America Awards last night for the FDA's 'One Leaves' anti-smoking campaign: Grand Prix for Campaign of the Year, Best Branded Content Led by Digital Channels, Best Comms Strategy, and Creative Use of Media. We are so humbled by this honor #Initiative #MakeMagicHappen http://bit.ly/2OXN7r5

We are beyond thrilled that our US CEO Amy Louise Armstrong has been shortlisted for Head of Agency - Media at Campaign Magazine's US Agency of the Year 2019 Awards, and Initiative US is also shortlisted for Media Agency. Congrats Amy and team #Initiative #MakeMagicHappen http://bit.ly/2r4c0s5

Congratulations to all the "stellar media, marketing and tech execs" on this year's Adweek 50 - especially our client and friend Julia Goldin of LEGO as well as our very own Chief Client Officer, Hallie Johnston. We all benefit from working with and for the very best in the business. #Adweek50

Media In Canada gathered top agencies and marketers for a 4-part series roundtable discussion where guests open up about industry challenges, growth opportunities and more. Our very own Helen Galanis, Initiative Canada President, is featured - be sure to give it a read #Initiative #MakeMagicHappen

Massive congratulations to Initiative Philippines who took home several MSAP ICE Awards, including Media Agency of the Year, Best Insight, as well as 1 Gold, 4 Silver and 4 Bronze for their Durex, Twinings Philippines and UNICEF Philippines campaigns #Initiative #MakeMagicHappen IPG Mediabrands APAC

More great news for Initiative Latam! Initiative Argentina has won a Silver at the Effie Awards Argentina for the "Monzón. Campeón. Ídolo. Femicida" (Space and Turner) campaign, in the Communication Media category. Congrats to the team! #Initiative #MakeMagicHappen

Initiative Latam has won 2019 Network of the Year at the Festival Of Media Latam, as well as an impressive 15 awards for leading campaigns across Argentina, Colombia, Mexico, Uruguay, and El Salvador. Congrats to the Latam teams! #FOMLA19 #Initiative #MakeMagicHappen

"Initiative is in the final year of a three-year plan to improve its reputation within the Canadian marketplace it’s perhaps appropriate that 2019 culminated in a Gold Media Agency of the Year award for the shop." - Strategy on how Initiative Canada flipped the switch in an effort to create more collaborative programs - and right on the heels of the team's fantastic win as Media Agency of the Year. Read the interview with Initiative Canada President, Helen Galanis #Initiative #MakeMagicHappen

We’re thrilled to announce that Initiative Canada has been named Strategy's 2019 Media Agency of the Year, beating out stiff competition from ten other Canadian media agencies! Congrats to the team - so well deserved #Initiative #MakeMagicHappen http://bit.ly/36p2rU4

Thrilled to add Valvoline to our growing client roster in the U.S. Check out the article in Campaign US: "Oil giant Valvoline has awarded its U.S. media account to Initiative as it looks to ramp up its targeted marketing." #Initiative #MakeMagicHappen

Initiative U.S. held its inaugural Charity Day with the Boys & Girls Clubs of America across NYC, LA and Chicago earlier this month. Our employees participated in beautifying schools through painting murals, planting trees and gardening, helping to paint buildings, and lending a helping hand wherever we could. Thank you to the Boys & Girls Club for all that you do for our communities and reminding us of the importance of giving back. We had an absolute blast! #Initiative #MakeMagicHappen #BoysandGirlsClub

Congrats to the Initiative Latam teams for nabbing an incredible 27 shortlists at the Festival of Media Latam! Amazing news and wishing you all the best of luck #Initiative #MakeMagicHappen http://bit.ly/2oRwfbm

Our US CEO Amy Louise Armstrong and the Initiative teams across America wear pink in honor of #breastcancerawarenessmonth - please join us in supporting this very important cause #Initiative #MakeMagicHappen