Insight Strategy Group

MarketCastGroup is pleased to introduce Graham McKenna as its new CMO. Graham is an experienced leader in product marketing efforts across media and technology with an incredible track record for building world-class marketing programs in the media space. We look forward to leveraging his talent and expertise to achieve our aggressive plans for growth and innovation. Please see today’s press release for more information: https://marketcastgroup.com//marketcast-group-appoints-gra

Come visit us at IA Corporate Researchers Conference - booth 406!

Gen Zers are turning 21, legal drinking age (LDA), and initial data shows that they have different alcohol habits, preferences, and motivations than their Millennial counterparts. These differences have important implications for alcohol brands and how they can connect. Learn more on our blog: https://insightstrategygroup.com//gen-z-turns-21-understan #ISGthining

Consumers care about the environment, but they don’t always make purchases accordingly. Sometimes, that’s because the available choices require sacrificing other motivators, like convenience. Increasingly, consumers are looking to brands to empower them to live more environmentally conscious lifestyles through sharing their values and making it easier to act on them. Find out more in our blog: https://insightstrategygroup.com//a-helping-hand-how-brand #ISGthinking

Join our team of market research experts! We are dedicated to building authentic, lasting connections between brands and their consumers. When you join us, you’ll get to work on exciting projects that help trailblazing clients grow. Check out our career page to learn more, and apply today! https://insightstrategygroup.applicantpro.com/jobs/

When it comes to gender, norms are changing every day. Brands that look at the kids market through a traditionally gendered lens are missing out on a wider slice of the pie. Our recent survey of kids and parents explores this opportunity across categories, along with simple steps brands can take to be more inclusive and drive growth. Find out more here: https://insightstrategygroup.com//expanding-your-mind-abou

Brand tracking is most impactful when it looks at both the past and the future to provide optimal, actionable results. Our approach goes beyond current brand tracking practices that tell you the who, the what, and the how of brand performance. We actually get to the why. Learn how we go further and dig deeper to get the full story here: https://insightstrategygroup.com//getting-holistic-about-b

MarketCast Group is pleased to welcome new CEO John Batter and congratulates Henry Shapiro on his appointment as Chairman. John is a veteran media and entertainment executive with extensive experience in building data-driven businesses that deliver best-in-class results for customers. We are excited to have him lead us in the next phase of the company’s growth. Please see today’s press release for more information. Welcome to the MarketCast Group family! https://marketcastgroup.com//marketcast-group-appoints-joh

One in five boys engages with fashion content or activities weekly, while 62% of girls engage with video games. Findings from our Insight Kids research indicate that sizable minorities of children engage with activities that are traditionally associated with the opposite gender. Read more about how gender norms are changing for kids and how brands can take advantage of this emerging opportunity in this Kidscreen article written by our own VP of the Insight Kids Team: http://kidscreen.com//what-changing-gender-norms-mean-for/

With Gen Zers soon becoming the largest global consumer group, it’s essential that brands understand their attitudes about counterfeit products. The International Trademark Association contracted ISG to study these consumers in ten countries. The results reveal fascinating dynamics. Read our latest blog to learn more: https://insightstrategygroup.com//beliefs-meet-behavior-ge