Julius, Influencer Marketing

When it comes to inclusion, one brand that never fails to #ShowUs that they care is Dove. Their Show Us, It’s On Us project offers other brands an opportunity to work with any of their diverse models at no cost. Everyone wins: the models are paid fairly and receive experience and exposure, and the brands get a fantastic deal while embracing diversity and making their #advertising more inclusive. To see more, check out this week’s #MattersOfInfluence.

Over the years, #microinfluencers has become a #marketing industry buzzword for a lot of good reasons. For one, the audience of a #microinfluencer is likely to be more engaged and personally invested in their messaging than that of a celebrity #influencer, viewing their recommendations like word-of-mouth from a friend. Smart #marketers see the double opportunity to reach a more-connected audience at a lower cost, and leverage micro-influencers to organically bring their brand to new audiences. Read more about micro-influencers in this week’s #MattersOfInfluence, and see our own featured #cooking micro-influencer who makes soul food better for the body.

Everyone’s talking about #Clubhouse. It’s the latest big player to enter the #socialmedia landscape, seamlessly positioning #influencers as community leaders, with incredible sticking power. The audio-based app allows speakers to start a conversation and invite others to join in on the discussion. Clubhouse has over 10 million users and is growing fast, set to become the next big #marketing channel. Learn more about the platform and how to discover Clubhouse speakers in this week’s edition of #MattersOfInfluence.

#TikTok knows that #WhenWomenWin, everyone else does too. Celebrating #WomensHistoryMonth with a series of videos, challenges, hashtags, and initiatives, the platform kicked off the first week with an #InternationalWomensDay telethon, and has teased a full lineup of events to come next. Expect to see a variety of content recognizing the many accomplishments and contributions women have made to the world of #socialmedia. Check out #MattersOfInfluence to discover this week’s featured #influencer, and see how she tackles diet culture with a blend of science and #bodypositivity, one post at a time.

Think 2020 was the year for #TikTok? Think again2021 is going to be even bigger. Check out our latest blog post from our very own Katie Bohm, who outlines what marketers need to know to engage this dynamic and expanding platform. Now more than ever, brands of all verticals can find a home on the hottest, influencer-led platform. Consider these seven tips as you start planning the year ahead.

When you find the perfect #influencer to collaborate with, offering them trust and space to embrace creative freedom is an excellent way to foster a long-lasting partnership. When The Creative Collective, an agency dedicated to supporting creators of color, began their initiative to find influencer partners for Black-owned small businesses, one pair stood out from the rest. What made the collaboration between Cal & Kay and Josh Renfroe so special was the trust and space that allowed Renfroe to lead the creative direction of their #Instagram campaign and embrace creativity. Find out how you can discover and collaborate with your perfect influencer in this edition of #MattersOfInfluence.

Trends on #socialmedia are much more than challenges and hashtags. Big changes like #diversity and inclusion, and with it, a push for greater empathy and accountability are here to stay. The #influencermarketing industry isn’t just changing: it’s evolving. Looking ahead to the trajectory of growth gives #marketers an idea of what the future might look like, and how to adapt with it. Read more to find out what you can do to stay ahead of the game in 2021.

Ryan Berger, Founding Partner of HYPR by Julius, tells The PR Net about the benefits of working with #microinfluencers, and offers his advice for brands. He explains the value of connecting with #creators for an extended period of time, and saying that being in early and long term as a partner provides fantastic value for the brand, and builds organic and authentic relationships with their audience. Check out the article to see more about his insights and tips for #influencermarketing. https://theprnet.com//tips-for-working-with-microinfluence #socialmedia #socialmediastrategy #bestpractices #tips #insights #influencers #partnerships

Our very own Danny Palestine, Julius Head of Product Marketing, shares his 2021 predictions with Influencer Marketing Hub. He explains that, to find success in 2021, #marketers should embrace stories filled with levity, empathy, and intuitive utility. He continues that connecting with your audience on a personal level backed by data, will be essential to bring consumers in with open, authentic arms. Read more to see his full expert opinion on the future of influencer marketing.

As we approach the end of #BlackHistoryMonth, it’s the time to reflect on what we’ve learned from the past and use it to chart a path for the future. Black History Month isn’t just about passing the mic todayit’s about remembering why it’s important to share your platform every day. In #influencermarketing, that means using your voice to uplift others’, listening to the stories they share, and taking notes. In this edition of #MattersOfInfluence, learn how to maximize the potential of your notes to draw insights and use them to make tomorrow a better day.

If you’re a #socialmedia marketer, HBO's #FakeFamous wasn’t the first time you've heard about bot followers. Even if the #influencer doesn’t actively participate in fraudulent activity, bot accounts that follow #influencers create the appearance of a genuine audience, but potentially prevent #marketers from reaching a real human, making time and money spent on #influencermarketing less impactful. That’s exactly why we are proud to feature Audience Health reports: so you know exactly what kind of audience an #influencer has, before you work with them. Read more to find out how Jason Falls used our Audience Health scores to find and learn more about bot followers. #influencermarketingstrategy #marketingstrategy #marketingtechnology #martech #TechSolutions

#SocialMedia is dynamic, filled with ups, downs, ebbs, and flows. #Influencers have profound platforms built to share messages, disseminate information, and spread ideasso why not use them to perpetuate positivity? As the world looks towards social media platforms for more mental health awareness and support, read what Alyssa Palermo thinks influencers can do to drive big changes, and help build supportive communities for everyone.

When it comes to #marketing to your target audience, the best way to get to know them is by approaching your strategy with empathy in mind. Get to know your audience for who they are as people by studying the things they have in commonwhich is easier than you’d think. Read this edition of #MattersOfInfluence to learn how to find out what your audience looks like, no #Facebook stalking required.

Picture this: you’ve meticulously strategized your campaign, chosen a perfect creator, and honed your pitch. The next step is to reach out to the #influencer with your ideabut what’s the best way to get in touch? There are a few different ways to contact #influencers, and we’ve outlined them so that you can decide which approach is best for you. The only thing left to do now is reach out and start a conversation! #DearJulius #influencermarketing #influencermarketingtips #influencerstrategy #socialmedia #socialmediamarketing #socialmediastrategy #marketing #marketingstrategy

#TikTok queen Charli D'Amelio was crowned the Forbes Person of the Year in Social Media, after a year that sent both herself and the platform flying into the spotlight. D’Amelio is the most followed person on TikTok, and has become a #megainfluencer working with brands like Prada and Morphe. Similarly, the celebrity #influencer who had the best year in campaigns was Travis Scott, smashing records with innovative McDonald's and Fortnite collaborations. Read this edition of #MattersOfInfluence to find out who earned other #bestof2020 titles in marketing, plus tips for building your own personal brand in #2021. #influencers #influencermarketing #influencermarketingtips #influencerstrategy #socialmedia #socialmediamarketing #socialmediastrategy #marketing #marketingstrategy #socialmedianews #insights #iminsights #thoughtleadership

Setting influencer criteria is an important first step for developing campaign strategies. We break down the qualities that set excellent creators apart from the rest, and explain the metrics that matter most to #marketers. Read more to learn how to combine numbers with strategy to upgrade your #influencermarketing in 2021. #influencers #influencermarketingtips #influencerstrategy #socialmedia #socialmediamarketing #socialmediastrategy #marketing #marketingstrategy #insights #iminsights #thoughtleadership #influencercriteria #creatorcriteria

Tis the season, and #influencers are leaving gifts under the #Linktree. The tool known for expanding the amount of links in #Instagram bios has been widely used to spread awareness about social justice and voting information, receiving millions of views as a result of their addition to #influencer profiles. Check out this week’s edition of #MattersOfInfluence for more about how influencers are supporting causes, as well as how the newest #Reels update will affect the future of #influencermarketing on #Instagram. #influencermarketingtips #influencerstrategy #socialmedia #socialmediamarketing #socialmediastrategy #marketing #marketingstrategy #socialmedianews

As the never-ending year reaches December, the #holidays offer a welcome respite from the unexpected events of #2020. It appears that traditional seasonal cheer may be the perfect antidote to the non-traditional season this year, as requests for holiday #influencer campaigns rise 20-30% since last year. #Influencers are producing cozy content from the comfort of their own homes, satisfying #holiday FOMO and delivering seasonal joy to both brands and audiences. In this week’s #MattersOfInfluence, you’ll find more on holiday #influencermarketing, as well as the latest rumors about #TikTokand their most recent missed deadline. #influencermarketingtips #influencerstrategy #socialmedia #socialmediamarketing #socialmediastrategy #marketing #marketingstrategy #socialmedianews