Maslansky + Partners

As we navigate our second year post COVID, not only has the world changed but so have expectations of communications. The questions to be asking: how should companies be communicating now? Is it time rethink how we communicate? Our answer is yes. Lee Carter will be joining Insights Association NEXT conference today to share 5 key areas we need to rethink when communicating in the Post- Covid World. Register here: https://www.insightsassociation.org/conference-session/tba-0

Your company's employees are the most important people you'll speak to as leaders -- they are your brand ambassadors, the boots on the ground, the people behind the business. When you speak to them, you have to speak to their experience and give them the tools they need to be successful. This week on HearSay, we break down the elements of successful employee comms and why what you learned in business school is likely to be the last language you want to use with your employees: https://maslansky.com//the-language-of-a-leader-in-employ/

A clear purpose creates a clear focus. In this week's HearSay episode Katie Cronen highlights that "A really strong purpose can help you determine where your business goes or what kind of issues you should decide to engage in. It should be something that you can use as a filter to say, 'You know what? Because this is our purpose and it's really clearly defined, these are the issues where we will engage. These are the ones where we won't engage.'" Take a listen here:https://maslansky.com/2021/05/11/the-scalable-fact/

Is your company's purpose statement strong enough? Is it truly aligned with the story you tell to your clients and customers? Today on HearSay, Michael Maslansky and Lee Carter are joined by podcast alumni Katie Cronen and Sachi Pettit to talk about the value of a master narrative for your company and why you should always try to find the Scalable Fact. Listen here: https://maslansky.com/2021/05/11/the-scalable-fact/

Words of wisdom from Will Howard in this week's HearSay episode: "At a basic level, framing means making a linguistics choice about how you present something, in order to shape how people perceive it. And the framing you choose, intentionally or unintentionally, is going to determine how people respond to your idea whenever you're trying to persuade someone." Take a listen as Will Howard, Katie Cronen, Lee Carter, + Michael Maslansky talk about impactful language shifts and framings that resonate. https://maslansky.com//the-one-tool-we-use-for-every-lang/

We are passionate about our partnership with the great non-profit called Pencil! Michael Maslansky spent some time with students explaining what a career at maslansky (or in communications in general) is like. If you have students at home trying to figure out what they might want to do when they grow up, feel free to share! Or maybe you are thinking of a career change too. And, if you want to learn more about maslansky, check out our new website at maslansky.com #communications #career https://lnkd.in/dRXhg37

It’s official! We got a makeover as well as a new website. Wonder what we do? Want to see our work in action? Want to admire our team’s new headshots? Click the link in our profile! Want to connect? Submit an inquiry - someone will reach out ASAP! www.maslansky.com

Our caf-fiends took to the streets this October for a coffee tour of the neighborhood! #coffeesquad @ Hudson Square

In crisis, saying nothing can cost more than litigation. So why do companies still listen to their lawyers and not their comms pros? It’s time for a different approach. Michael Maslansky explains how via PRWeek. https://bit.ly/2Pp3lry

Not your typical classroom...Michael Maslansky had an awesome time with the students of Aviation High SchoolWhere Dreams Take Flightas part of Pencil’s Principal For A Day 2019. We are proud to support Pencil’s mission of connecting NYC students to success!

Sometimes, a simple phrase can succinctly capture complex emotion. Our thoughts on the term "Spark Joy" are live on the blog. #WordstoWatch https://bit.ly/2HCpAbO

Our work with Invesco US uncovered the language that resonated most with plan participants. Join next week's webcast for actionable insights from the experts--including Michael Maslansky. http://inves.co/iai0226aaT

In light of President Trump's declaration of a #NationalEmergency, we're taking a look at the continuous redefinition and evolution of the word "Wall". #WordstoWatch https://bit.ly/2N8x9HY

What happens when you give a fairly regular weather phenomenon a seemingly catastrophic name? In the first installment of our new #WordstoWatch series, we share our take on the infamous "Polar Vortex". https://bit.ly/2WSLDjB

Check out our curated list of the #LanguageMoments that defined 2018 and how PR pros can learn from them. https://bit.ly/2DGulii

Our #Language Moments of 2018 video is live...but in a year filled with so much noise, how did we choose? Check out our top #messages of 2018 through a Language Strategy lens: https://bit.ly/2C4tqGv