New York Press Association

"There are still channels where print not only makes sense, but can engage audiences more effectively due to its secure and intimate nature. And don't underestimate the power of combining digital and print media."

#supportrealnews

For all of you weekend shoppers, look for sales and deals in a community newspaper! Consumers are continuing to turn to print and digital newspapers when looking for sales and deals at retail. In fact, a new report, the 2016 Brand Impact Study, conducted by AMG/Parade, shows that newspaper advertising is the most relied upon advertising platform when consumers shop for retail sales and deals.

With the changing landscape in news and politics, one thing has remained the same. You can find your real news in the community newspapers!

Will the newspaper industry capitalize on the changing world of media? Well it sure looks like they're starting to!

Do you want to know what news platform people trust the most? Well, look right here!

Register today for NYPA’s fabulous spring conference and trade show in Saratoga Springs! Sixty-four workshops focusing on fostering great news organizations, driving revenue and growing audience. Industry leaders from across the country will lead discussions on design, graphics, video, photography, advertising, events, social media, cyber security, writing, reporting, metrics, ... Freedom of Information Law, virtual reality, investigative reporting, enterprise packages, ethics, and family-owned businesses. See more