Planetarium

Pepsi is starting 2020 with a new tagline derived from consumer research... https://www.adweek.com/brand-mar/pepsi-2020-new-us-tagline/

Who can resist looking at the best ads of the year? https://www.adweek.com/creativity/the-25-best-ads-of-2019/

A really funny take on poorly written briefs. These sound all too familiar! #badbriefs #planning... https://www.warc.com//opinion/when_the_brief_gives_y/3096

Spot on! It’s all about a mindset and attitude, but there are things that still matter. It’s about being more dynamic in how we use that data.

Four years ago, Planetarium was given the interesting assignment of helping a company launch medical marijuana in New York State (one of only 5 companies granted licenses to dispense in the state). Certainly a lot has developed in those past 4 years. Here are some interesting stats on the growing CBD market.

A little "pharma" (dark) humor. Leave it to The Onion.

A big thank you to all Planetarium's clients in 2018. You helped make it our best year yet! Looking forward to continued partnership and the opportunity to help in 2019. Happy New Year!

Brilliant marketing!

Sparky, the Planetarium mascot, came to help out at the office today. He’s very insightful and strategic.

Amen to this! Viva the smaller market research and strategy firms that win on heart, soul, vast experience, smarts and doing the right thing by clients!

"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level." -- William Bernbach (Member, Advertising Hall of Fame)

Got the sad news last week that kindred-soul planner, Neil Saunders, had passed away. I got to know Neil just a little bit when I was starting Planetarium and he and I had a handful of calls. He was an incredibly kind and gracious man, with an amazing intellect. This post of his from earlier this year reflects how thoughtful he was about our business and the world around us. Please take time to read this. You'll be better for it, personally and professionally.