QuallsBenson

When building out a brand identity, our creative team bridges the gap from concept to reality by testing out graphic and branding treatments in real-world applications. In this case, an animated tryptic to show the brand in motion as it would live across video screens in the NYC Subway The brand for these two adjacent buildings in the Hunter's Point South neighborhood of Long Island City was derived from their relationship with one another The brand's uniting line, bendi...ng and twisting from one address to the next, is actually the shape of the path between the two buildings. This line is used as a common thread throughout branded materials to suggest movement and connection An elegant, design-focused brand like this may seem simple to execute, but it requires a lot of careful planning and strategizing to activate a brand that feels clean and keep its application consistent over time

Giving our in-house photography some movement tells a more compelling narrative and gives life to the subject itself Summit NYC doesn't need a lot of help in enhancing its beauty, however, by adding animations and motion we could illuminate its features and create a new visual language... so you can experience its glow

New York City is entrenched in rich culture throughout every borough As many as 800 languages are spoken in New York, making it the most linguistically diverse city in the world. We’re proud to be based out of this incredible city. We’re honoring all of the hardworking individuals who have made this island the ‘Greatest City in the World’

It's Women's History Month, and we’re taking today as an opportunity to uplift the incredible women here at Quallsbenson, who work hard each and every day to produce quality work. Each one of our employees gives something uniquely special to the team, enabling us to produce the remarkable, strong, and authentic work we do We encourage you to take the time to give thanks and appreciation to all of the creative, collaborative, and passionate women in your community. We’re inspired by all of you

Harrison, NJ was dubbed the Beehive of Industry for the manufacturing and shipping that once thrived there, thanks to its riverfront location and easy access to New York City and surrounding New Jersey In developing the branding for a new residential development in Harrison, QB wanted to honor the origins of its inspiration & surroundings The Eddy's name is a nod to Thomas Edison, who opened his Electric Lamp Factory in Harrison in 1882. It also refers to the swirli...ng current that forms on a river's surface, known as an eddy Keeping this vivid visual in mind, we created flowing patterns to be included in the design throughout web navigation & static imagery. With the building's bright, playful architectural style and spacious, inviting interiors, we wanted to create a brand as fun and exciting as the space it represents. We ultimately achieved this vision through a vibrant color palette, visually interesting animations, and a playful, bespoke wordmark that captures The Eddy's inviting attitude with a nod to its tidal inspiration See more

This past year was filled with tremendously unexpected events that has shaken the ground we stand on. Tonight we're looking forward to celebrating a new year, filled with big changes and shared positivity. Let this holiday be the hug you’ve gone without these last few months! Cheers to new beginnings in 2021, and to the resilience we have all exemplified Happy New Year from the QB team! We're thrilled to show you what we’ve got up our sleeves

Happy Holidays from the team at QB! Although the holidays may look very different this year, we're feeling extremely grateful for the gained perspective, humility, and immense appreciation of those we hold close. We'd like to honor our community for your unconditional support, and we wish you and your loved ones all the best this holiday season and the coming year.

Strategy, design, and creativity each play a crucial role in building a brand. The process also requires keeping client objectives at top of mind. To best honor Mission 50's co-founder Greg Dell-Aquila’s goal of creating a workspace for entrepreneurs, businesses, and freelancers to launch their dream projects, we created a visual identity that really drives home Mission50’s core values The brand identity for Mission 50 includes a mark, a color palette, & a unique design motif to tie it all together. Each contributes to a holistic understanding of Mission 50’s vision: Bringing community members together in a bright, welcoming co-working environment.

Every Thanksgiving this debate comes up, and we always wonder - who really prefers a side salad? What is your favorite Thanksgiving side?

Proud to share that The Essex(Essex Crossing) and Handel Architects won Gold for Best Development & Design: Mixed Use for the Multi-Housing News 2020 Excellence Awards! Congratulations to everyone!