SoHo Experiential

Check out the latest episode of The Green Repeal, where we kick off a series of interviews with important women in Cannabis. This episode includes a fantastic conversation with @thatsbizzy, who is the head of marketing and creative for @dailyhighclub. Check it out! Link in bio to listen. #TheGreenRepeal #cannabisindustry #cannabismarketing

Our creative team is doubling down on amplifying black voices and holding space for black creatives. We can do better and we will. Currently we're mapping an open-source network of creators we'll be championing internally and to the industry at large. We welcome all recommendations and connections via DM. We also encourage leaders to attend the @wherearetheblackdesigners virtual conference this month, focused on creating systemic change in the creative industry. #amplifymelanatedvoices

Soho Experiential is a business built upon shared experience and human interaction, upon community. We are do-ers. And our first step in action is to listen and learn. Our scheduled content has been paused in order to #amplifymelanatedvoices. If you are seeking those voices, please consider following: @blklivesmatter @colorofchange @tamikadmallory... @weinspirejustice @untilfreedom @theactionpac @femalecollective @mpjinstitute @inramxk @blackandembodied See more

Hello Soho peeps, we hope you are doing well in this crazy time. Do you miss us? We miss you. We miss people. One of our co-founders, Rick Kiley, wrote an article for AdAge. We don't want to give away the end, but there is belief that events will be back, and stronger than ever. Please check it out! https://adage.com//opinion-what-happens-human-expe/2254391

We’re cooking up something special for our Soho family. Here’s a sneak peek in honor of those who made us and fed us well. Stay tuned for more deliciousness!

Dear friends, we are very excited to announce the launch of our new podcast about marketing and advertising in the Cannabis industry, The Green Repeal! Since our founding 15 years ago, SoHo has created and produced over one-hundred thousand events for clients in the alcohol beverage industry; an industry that is tightly regulated, both for its sales and marketing practices. Over the past several years, select states have made medical and adult use Cannabis consumption legal (...even though it remains illegal federally), and those states are regulating Cannabis similarly to the alcohol beverage industry. There is a ton of info to learn (and its changing rapidly), so, we thought it might be compelling to bring listeners along on our educational journey. The Green Repeal will chronicle Cannabis’ march toward federal legalization, while educating listeners about the industry, how it compares with the alcohol beverage industry, and particularly, its marketing challenges. Today we launch with our first three episodes. You can find the Podcast at https://sohoexp.com/greenrepeal/, on Stitcher, and through the iTunes Podcast store. If you like what you hear, please subscribe and review the podcast! Thank you! #newpodcast #podcast #cannabis #cannabiz #marketing #experiential https://sohoexp.com/greenrepeal/

Too early? Wishing you all a happy Friday and strong bones. Share this with a tequila lover.

A word on New York from @amberguyton, or Executive Creative Director "The energy of New York is magnetic. its incessant. it’s what drives us to hustle harder, rise higher. the people who choose to live, work, play, create here- we thrive because we believe we can make the world a little bit better. Together. At SoHo, we’re lucky to be part of an industry focused on that togetherness. every day we get to share that energy with people, in real life. Hopefully we make a connection. Hopefully we make their world a little bit better " - Photo via @stefankarlstrom

Who could go for some right now? It's the final day of our #UnderaBlueMoon Experience with @bluemoonbrewco in Chicago! Among the 4 pairings we offered, one of our favorites is the Lemongrass Coriander Shrimp with the classic Belgian White.

We're on the move with @oldcampwhiskey this summer, and it really doesn’t get bigger than this monster truck #GetCountry @ CMA Fest

Happy Friday, New York! How are you planning to stay cool this weekend? (via @sashadavidov)