SUNY Geneseo

The average cost for a 30-second Super Bowl ad is up 7% this year, according to eMarketer. Learn more about the game of advertising from Jeffrey Gutenberg, associate professor of marketing at SUNY Geneseo's School of Business.

Associate Professor Nick Warner, geology, adds a bit of expertise to the InSight mission to Mars, and tells The Atlantic about the "sticky" situation that Martian soil caused for the "mole." #NASA #InSight

Read Associate Professor Karleen West's commentary on syracuse.com about the Jan 6 insurrection in DC. The event blurred personal and professional lines for the political scientist who studies Latin American insurrections.

Check out an incredible story from our alumni magazine, The Scene, written by A. Gidget Hopf ’72, who by listening to others and envisioning possibilities, created ground-breaking opportunities for those with physical challenges to be productive and live with dignity. http://bit.ly/3mYWrbY

Baltimore Orioles' Minor League Mental Skills Coordinator Kathryn Rowe joined forces with Geneseo sports medicine to develop a video series on coping mechanisms for anxiety and other mental health concerns that student-athletes may face during the pandemic. Read the full story on the Geneseo Knights website.

We hope everyone has a happy and safe weekend!

Faculty members like Bonita Stubblefield is what makes Geneseo such a special place. We are so grateful for Bonita’s dedication to our students and supporting their journeys here at the college. That’s the beauty of students, says Stubblefield. They are new to the field and have imagination but don’t know what’s not supposed to be possible. They want to try, even though they know they may fail. Read more about Bonita and her work with students in theatre costume design: http://bit.ly/3rqC62L

Check out how our Geology department got creative this semester with innovations that have proven so effective that they’ll carry into post-pandemic teaching http://bit.ly/3rt1C7B. Crystal bags and rock crates help generate uniform conversations in their virtual classrooms, but students gain more than a common terminology from the tactile experience.

Nate Yohannes ’07 is ensuring that tomorrow's technology will empower everyone. As the director of technology and strategy to the chief technology officer at Microsoft, focusing on artificial intelligence, Yohannes supports efforts to infuse ethics right into the design stage of new products. We ensure that diverse viewpoints are expressed and we’re sensitive to bias, Yohannes says. Read more of Nate's story here: http://bit.ly/3nzPIWW