True North

With graduation season almost here, we wanted to share some pearls of wisdom from our agency panel with Baruch College and the Marketers of Baruch. From coming up with creative ideas to sharpening media skills, the discussion covered a lot of ground that we hope will help as the students begin their career search. Read more in the blog.

Last March, the pandemic changed the way we all work. When it's over, do we flip a switch and go back to "normal"? Or do we evolve and keep the changes for the better? Read more in our latest blog.

Acts of racism and hate against (AAPI) Asian American and Pacific Islander communities have occurred long before the COVID-19 pandemic and this week’s shooting in Atlanta. This is not newbut it has to stop and being silent is not an option. We must all use our platforms to make a louder impact and respond if we see hateful acts in our own lives. #stopasianhate #stopaapihate #protectasianlives #hateisavirus

Today our NYC and SF Bay Area teams are proud to witness diverse members of our cities assume leadership in America. Bronx native Justice Sotomayor will swear in VP Kamala Harris, who grew up in Oakland. Sotomayor is the first Latina member of the Supreme Court, and Harris is the first female, first Black person, and first Asian American to be elected to the second-highest office of the United States.

We came, we saw, we (finally) conquered 2020. Check out our latest blog post to see how we made our mark. https://truenorthinc.com//we-made-it-what-we-achieved-in-/

In the age of coronavirus, summer fun is going virtual this year. We created a paid social campaign for the Muscular Dystrophy Association to support "Adventure Awaits," a life-changing virtual camp experience that allows kids to connect and play from the safety of their own homes. Read more in our latest blog.

Juneteenth is a day to be celebrated but also to reflect on the long road ahead to achieve true justice for Black Americans. We must listen, learn, and amplify Black voices and work, which is why we’re sharing this incredible artwork (credited below) and have launched a True North Diversity and Inclusion Team to make sure we are helping to make a change beyond this great holiday. Stunning art (in order) by: @iamgiagraham Jeanetta Gonzales Art and Design... @terrick03 Calida Rawles (titled, Lost in the Shuffle) #juneteenth #blacklivesmatter

Agent Cooper’s tape recorder plays a supporting role in David Lynch’s classic series, Twin Peaks. Today, Zoom, GoogleMeet and Microsoft Teams are playing a big role in our workdays. In our latest blog post, our Account Supervisor, Andrea, makes the connection and explores how we can learn from Lynch to lean into tech. #twinpeaks #mediation #zoom

After receiving heartfelt patches that YOU submitted since launch, we wanted to share the inspiration behind Patches of Gratitude and how the virtual quilt has helped us stay connected while staying apart. Read more in our latest blog. #patchesofgratitude #frontlineworkers

As the COVID-19 pandemic and protests for Black Lives Matter continue in our country, we wanted to highlight this felt heart patch made by Senior Art Director, Maryah. Right now, love and solidarity are critical and seeing hospital workers join protesters gives us hope that real change and unity can happen. Please keep submitting your own patches and sharing www.PatchesofGratitude.com with frontline workers! #patchesofgratitude #frontliners #blacklivesmatter #whitecoatsforblacklives Photos: The Mount Sinai Hospital and @autumn.calica

This patch submission to our Patches of Gratitude virtual quilt is so meaningful in this moment. Please continue to share www.patchesofgratitude.com with frontline workers and visit the site to lend your own strength, beauty, and creativity to the quilt. #patchesofgratitude #frontlineworkers

For our latest rebrand, True North helped Patient Air Lift Services (PALS) fly high with a new strategic positioning, brand voice, logo, and entire visual identity. Kudos to the Patient AirLift Services team for taking a big leap to evolve their brand for the people they serve.

As our frontliners continue to go to work for us, we wanted to share this hand-drawn patch by 7-year-old Arianna, showing a nurse caring for a patient with the message "I love you" and "For you." Our Patches of Gratitude virtual quilt continues to grow with submissions from people of all ages. Please share www.patchesofgratitude.com with a frontline worker or submit your own patch to add to the quilt! #patchesofgratitude #frontlineworkers #covid19

Black lives matter, period. We all have to come together and speak loudly that justice and equality must prevail. #justice #equality #blacklivesmatter

Our Patches of Gratitude virtual quilt continues to grow! This patch really touched us, and the art is stunning. Please share www.patchesofgratitude.com with a frontline worker or submit your own patch to add to the quilt. Mobile submissions are now up! #patchesofgratitude #frontlineworkers #COVID19

We just launched Patches of Gratitude, a virtual quilt to express our appreciation for all frontline healthcare and essential workers. Please share with a frontline worker you know, and submit your own patch by visiting the site on your computer. Help it grow so we can continue to stitch together support for each other during COVID-19. http://patchesofgratitude.com #patchesofgratitude #frontlineworkers #nurses #doctors #healthcareworkers #firefighters #police #groceryworkers #deliveryworkers #lettercarriers #sanitationworkers #pharmacists #transitworkers

Need a new snack? Haircut tutorial? Family choreography? TikTok to the rescue! While we're all stuck at home, the video platform provides a much-needed creative outlet. Read more in our latest blog. #tiktok #quarantine #coronavirus #COVID19 #boredom #creativity