VidMob

Will subdued interest in Super Bowl marketing mean more room available in the spotlight for newcomers? Marketing Dive explores the opportunity at hand: https://hubs.ly/H0Fz8kT0

"In 2020, US adults spent 7 hours, 50 minutes (7:50) per day consuming digital media*, up 15.0% from 6:49 in 2019, the biggest increase since 2012." Read more on Insider Intelligence: https://hubs.ly/H0FyJJR0

Join us tomorrow! Register for our webinar, Level Up: Elevate your Creative on Google App Campaigns at 1 pm ET / 10 am PT. We’re teaming up with Google to discuss the state of app advertising and share five creative insights for your next Google App campaign. There's still time to register! Don't miss out https://hubs.ly/H0FpXgD0

If you give consumers autonomy to interact with an ad on their terms, it leads to better outcomes rather than us dictating what their next behavior needs to be, says Rob Towne of Purple. Read more of Rob's interview with Allison Schiff on AdExchanger: https://hubs.ly/H0FjFrJ0

As gaming and social media engagement soared in 2020, so did mobile ad spending. Read more about the findings, sourced from App Annie's latest State of Mobile report, on Marketing Dive: https://hubs.ly/H0F7YxV0