718 Cyclery and Outdoors

#newbikeday for a 60cm Surly Straggler frame up with SRAM Rival 1x11, Re e Herse Barlow Pass 700x38 Tires, a smart Brooks Saddle, Cane Creek 40 Headset and Salsa Bars/Stem/Tape. We have done 20 frame-up builds in the first 2 months of 2021 alone. If you are considering this approach, get started at www.718c.com/shopbuilds, link in profile #custombike #surly #718shopbuild #surlymakeityourown #718cyclery #bikeshop #brooklyn #bikes #cycling #bikepacking #bikecamping #biketouring #gravelcycling #gravelbike #surlystraggler #straggler

Micro-Tour 3 stickers, hot off the presses. #microtour #microtours #718microtour #718microtour #bikepacking #bikecamping #biketouring #camping #hiking #bikeadventure #nature #outdoors #outsideisfree #adventurebybike #adventurecycling #bikes #cycling #bikeshop #brooklyn

Don't let anyone talk you out of getting a vinyl cutter #microtour #microtours #718microtour #718microtour #bikepacking #bikecamping #biketouring #camping #hiking #bikeadventure #nature #outdoors #outsideisfree #adventurebybike #adventurecycling #bikes #cycling #bikeshop #brooklyn

Walk home I live 800 feet from the shop, these are my stories #brooklyn #december #nyc #southslope

Got one of these left...50cm Surly Pack Rat. #bikes #cycling #bikecamping #bikepacking #biketouring #gravelbike #surly #surlybikes #surlypackrat #brookyn #bikeshop

Walk to the shop You could probably have 4 people lay lengthwise in that trunk. I live 800 feet from the shop, these are my stories... #brooklyn #december #nyc #morning #vintagecars #vintagecadillac #cadillac #caddy #bikeshop

#newbikeday for a #718shopbuild 56cm Surly Midnight Special. SRAM Rival 2x11, tubeless WTB 650bx47 Horizons, Salsa Cockpit. #surly #surlymidnightspecial #gravelbike #bikecamping #bikepacking #biketouring #bikeshop #brooklyn #Custombike #bikes #cycling

#newbikeday for a Niner RLT Steel wirh a Shimano GRX build, 650b Stans Crest Rims #ninerbikes #ninerrlt #shimano #shimanogrx #bikeshop #brooklyn #gravelbike #bikepacking #bikes #cycling

Check out the new 718 Edition Topeak Back Loader Seatpost Bag (Actually, I gorilla-glued a #718cyclery patch to the bag) Topeak has a great line of bikepacking bags under $100 (seatpost bags, handlebar bags, top tube bags and frame bags)...I plan on using a bunch this touring season.... Shop our entire #Topeak Collection at https://www.718c.shop/shop/topeak/216, link in profile. #bikebags #bikepacking #bikecamping #biketouring #camping #bikegear #cycling #bikes #bikeshop #brookyn #gorillaglue

Walk home #brooklyn #walkhome #thriftstorefinds

Now stocking Helly Hansen outerwear, men's and women's sizes Online shop for $5 delivery to lower 48 United States Online shop for immediate line-free sidewalk pickup In-store... #rainjackets #outdoorgear #hellyhansen #bikeshop #brooklyn #shoplocal #shopsmall @hellyhansen #raingear

Looking to go bike camping in a few weeks, so time to start spinning around the park (in 28 degrees). I've been so fortunate to have been able to work full time through covid. Being a one person shop, the downside is that I really wasn't able to get much exercise for almost a full year. This is my 2016 Niner RLT...bikes come and go in my life, but this one will never be sold. The Rene Herse Bon Jons have always made me feel "fast"...you know, like those jeans that make you lo...ok and feel good about yourself. #bikepacking #bikecamping #biketouring #niner #ninerrlt #bikeshop #brooklyn #cycling #bikes #gravelbike #ducks #park #sunrise #wintwr #bikenyc

Shimano GRX front derailleur install on a new Niner RLT. #Custombike #718shopbuild #ninerbikes #ninerrlt #shimano #shimanogrx #bikeshop #brooklyn #gravelbike #bikepacking #bikes #cycling #almostnewbikeday

Although Ol' Pokie isn't too interested in Pneumatic Trail and Tire Suppleness, I can tell you this is a facinating read for the bike need within you. "The All-Road Bike ", by Jan Heine. This hardcover book is priced well, with great illustrations. #allroadbike #bikecamping #biketouring #bikepacking #bikebook #book #supple #bikeshop #shopsmall #shoplocal #gravelbike #bikes #cycling #reneherse #dog #pitbullsofinstagram

This is a bit of a "Save the Date if Interested". I can't wait to hang this sign in the window. I am planning a ride and camp to the Big Hill Shelter in Harriman State Park, leaving Monday Jan 18, camping that night and returning the following Tuesday. 58 miles each way (from 718) I am developing the safety guidelines this week, do stay tuned.... #bikecamping #bikepacking #biketouring #microtour #718microtour #718microtours #biketrip #cycling #harrimanstatepark #bikeadventure #adventurebybike #adventurecycling #camping #outsideisfree #outdoors #nature

Shimano GRX hydraulic hose cutting and install on a new Niner RLT. #Custombike #718shopbuild #ninerbikes #ninerrlt #shimano #shimanogrx #bikeshop #brooklyn #gravelbike #bikepacking #bikes #cycling #almostnewbikeday #hydros

Lots of Safety Gear in stock. You can purchase through links on image, or browse our whole Safety collection at https://www.718c.shop/shop/safety/95, link in profile Online shop for $5 delivery to lower 48 United States... Online shop for immediate line-free sidewalk pickup In-store #shoplocal #shopsmall #safety #safetygear #bikenyc #bikeshop #brooklyn #cycling #nightcycling #bikecommuting #bikelife

#newbikeday for a #718shopbuild on the new purple SOMA Double Cross, 52cm SRAM 1x11 Drivetrain with TRP Spyre Brakes/Avid Rotors, Salsa Stem and Cowbell Bars, Arundel Tape, Cane Creek 40 Headset, Issi Flip II Pedals, Panaracer Pasela 700x35 tires on WTB i23 Rims. Topeak Rack. #custombike #somafab #somadoublecross #bikebuild #bikeshop #brooklyn #bikecamping #bikepacking #biketouring #steelisreal #gravelbike #crossbike #almostnewbikeday #shoplocal #shopsmall #tinyshop

Project completion on a #718shopbuild Cinelli Superstar. Wheels are carbon Scribes, drivetrain is SRAM Force/hydraulic, tires are Vittoria Graphite 2.0 700x28, cockpit and seat post is/are Zipp, Brooks Cambium C15 Saddle and Kona Wah Wah pedals (will be swapped for power meter pedals on training rides) #718shopbuilds #custombike #bikeshop #bikes #cycling #cinelli #cinellisuperstar #brookyn #roadbike #gravelbike

Shop visitor #dogs #dogsofinstagram #bikeshop #brooklyn

Micro-Tour and (new) Mini Micro-Tour schedule will be published very soon We didn't take any trips in 2020. We are looking at running a safe and fun trip schedule in 2021, stay tuned. #microtour #718microtour #minimicrotour #bikepacking... #bikecamping #biketouring #camping #outdoors #outsideisfree #nature #brookyn #bikeshop #brooklynbridge #allcity #gorillamonsoon #adventurebybike See more

In the stand today...a #718shopbuild on the new purple SOMA Double Cross. #custombike #somafab #somadoublecross #bikebuild #bikeshop #brooklyn #bikecamping #bikepacking #biketouring #steelisreal #gravelbike #crossbike #almostnewbikeday #shoplocal #shopsmall #tinyshop

Check out @chasegranoff new Hillborne #rivendell #samhillborne #bikepacking #bikecamping #biketouring #bikes #cycling

Shimano TL-BH62, welcome to my bench "More than meets the eye" #biketools #custombike #tools #718shopbuid #shoplocal #shopsmall #transformers #shimano #bikeshop #tinyshop #bikelife #bikes #cycling #hydraulic... Images from @rideshimano

Walk home I live 800 feet from the shop, these are my stories #brooklyn #december #nyc #sunset

In the stand today. a #718shopbuild 56cm Surly Midnight Special. #surly #surlymidnightspecial #gravelbike #bikecamping #bikepacking #biketouring #bikeshop #brooklyn #Custombike #bikes #cycling

Painting a Surly Cross-Check for a #718shopbuid...color is Spray.bike Chalk Farm...original frame was black. #spraydotbike #7i8shopbuild #custombike #bikeshop #brooklyn #surly #surlycrosscheck #crosscheck #spraybooth #backyard #bikeshop #brooklyn #spray.bike #paint #painting

Pre-jump calculations. #tuxie #tuxiesofinstagram #cats #catsofinstagram

Riderless scooter #brookyn #scooter

Just about every day, I am hearing about another bike theft. Moving forward, all 718 Shop Build bikes will come with complimentary 529 Garage database registration and shield sticker. 529 Garage is the largest bike registry in the world with more than 1,700,000 searchable bikes, and is trusted by law enforcement across North America.... We also sell the shield and registration kits in shop #529garage #project529 #bikethievessuck #shopsmall #shoplocal #bikeshop #brooklyn #nyc #718shopbuilds #custombike #cycling #bikelife #biketheft

Walk home #brooklyn

Sunday morning hydraulic hose cutting, bleeding and installing. #718shopbuilds #custombike #bikeshop #bikes #cycling #cinelli #cinellisuperstar

Got a great shipment of Rene Herse items today. Available in-store or online. Check out our entire #reneherse section at https://www.718c.shop/shop/rene-herse/214, link in profile #shoplocal #shopsmall #bikeshop #brooklyn #waterbottles #books #cyclingcaps #bikepacking #bikecamping #biketouring #gravelbike #allroadcycling #randonneur #rando

Rolling mock-up on the Cinelli Superstar. Wheels are carbon Scribes, drivetrain is SRAM Force/hydraulic, tires are Vittoria Graphite 2.0 700x28. #718shopbuilds #custombike #bikeshop #bikes #cycling #cinelli #cinellisuperstar

Shop visit from Squid the Weimaraner, an old friend. Ask me about the time he jumped from a 2nd floor window when we were next door neighbors on 3rd ave. Check out #718dogportraits for all of my dog shop visitor pics.... #adventuredog #dogphotography #dogportrait #718dogportraits #dogs #dogsofinstagram #bikeshop #brooklyn #shopsmall #shoplocal #weimaraner #weimaranersofinstagram

Sketches from the old shop...swipe for gallery @thesimpsons #thesimpsons @the_simpsons_man #bikeshop #brooklyn

Today is a cold and rainy end to what has been a terrible year for so many people. I'd like to think/hope that 2020 was as bad as it can get, and that 2021 holds brighter skies. Focusing on what connects us as opposed to what divides us brings out the best in us (as people and as a country). What other living species does what we do to each other?... Maybe I'll put up a sign on my awning this year (doubtful). #later2020 #bikeshop #brooklyn #2020 #2021

Work continues on the Cinelli Superstar #718shopbuild #custombike #cinelli

SHOP visit from Shea Check out #718dogportraits for all of my dog shop visitor pics. #adventuredog #dogphotography #dogportrait #718dogportraits #dogs #dogsofinstagram #bikeshop #brooklyn #shopsmall #shoplocal

Kinda like how Dr Frankenstein must have felt, except without the ethically-challenged experiments on the dead "My dad is a TV repairman, he has an awesome set of tools" #dynamo #bikelights #custombike #bikes #cycling #718shopbuild #bikenyc #shopsmall #shoplocal #fasttimesatridgemonthigh #frankenstein

Just got a few of these @swiftindustries Serpent Caps in In-store or online #cyclingcaps #bikes #cycling #shopsmall #shoplocal #bikeshop #brooklyn

New frames arriving daily.. here's the new Velo Orange Pass Hunter Check out our live inventory of frames at www.718c.com/718shopbuilds (link in profile). Custom builds are what we do.... #718shopbuild #custombike #bikes #cycling #bikeshop #brooklyn #veloorange #passhunter #bikepacking #bikecamping #biketouring #gravelbike #rando #randonneur #randonneurbike

In the stand today, #718shopbuild on a Cinelli Superstar with SRAM Force 2x11 Hydraulic, Scribe Wheels...swipe for parts pile. #718shopbuilds #custombike #bikeshop #bikes #cycling #cinelli #cinellisuperstar @scribecycling

#newbikeday for a #718shopbuild 54cm Surly Midnight Special. SRAM Apex 1x11, 700x44 WTB Byway Tires, Brooks B17 Saddle, Salsa Cowchipper Bars and Stem, Arundel Tape, Issi Flip II Pedals, Topeak Rack, Tektro Flat-Mount Brakes. #surly #surlymidnightspecial #gravelbike #bikecamping #bikepacking #biketouring #bikeshop #brooklyn #Custombike #bikes #cycling

The follow-up to the red Surly Straggler from yesterday...I present blue Surly Pack Rat, 46cm. This bike will be built up as a #718shopbuild this week. Color is @spray.bike "Humber". 1 coat of finish to achieve satin finish.... #paint #custombike #surlybikes #surlypackrat #spraydotbike #bikeshop #brooklyn

Bikes on the way #surlybikes #midnightspecial #bikepacking #bikecamping #biketouring #gravelbike #shopsmall #shoplocal #bikeshop #brooklyn

All #718shopbuilds are registered with @project529 and @bikeindex, because bike thieves such. #Custombike #shopsmall #shoplocal #brooklyn #bikeshop #bikes #cycling #718shopbuid #bikethievessuck

Backyard winter wonderland #brooklyn #snow #class5killstorm

This us a big step in my painting evolution....painting in a controlled environment/paint booth. This is a 42cm Surly Stragglers that will be built next week as a #718shopbuild Color is @spray.bike Coventry Red with a Keirin Yokohama silver metal flake coat.... I can assure you that painting a bike "red" isn't so sexy (have you seen the @spray.bike Instagram feed?), but for me the working through the process of a solid color is where I'm at. #paint #custombike #suystraggler #spraydotbike #bikeshop #brooklyn

2 finger levers? How about full hand levers. #campy #campagnolo #bikeshop #brooklyn #vintagemtb

In the stand today, a Surl.....wait, what is this? Its a Ross Mt Hood Hi-Tech I'm working on for a friend. #rossbikes #vintagemtb #mthood #26life #classicmtb #vintagebike #bikes #cycling #bikeshop #brooklyn

New 718 Edition Giro Register MIPS Helmets are in ("718 Edition" means I put a sticker on it) #bikeshop #helmet #giro #shopsmall #shoplocal #bikes #cycling #bikenyc #brooklyn #giroregister

Some vinyl stencil tests. I have tons of cut steer tunes that make for great paint test subjects. Brave little guys I know this technique is as old as time itself, and there are a million videos online, but I need to learn by doing.... #spraydotbike #bikepainting #718shopbuid #Custombike #bikeshop #brooklyn

Snowy day #718shopbuid. Surly Midnight Special. #surly #surlymidnightspecial #gravelbike #bikecamping #bikepacking #biketouring #bikeshop #brooklyn #Custombike

Giro 100 Proof Lobster Gloves...great fur riding, not so great for wrenchin'. X-small to 2XL. In-store or online. #gloves #wintergear #bikes #cycling #bikenyc #bikeshop #brooklyn #shoplocal #shopsmall

Giro 100 Proof Lobster Gloves...great for riding, not so great for wrenchin'. X-small to 2XL. In-store or online, link in profile #gloves #wintergear #bikes #cycling #bikenyc #bikeshop #brooklyn #shoplocal #shopsmall

Walk to work That brief moment in #nyc after a snow where the city is calm and quiet. Brief... #class5killstorm #snow #winter #brooklyn

I got to use a professional spray booth tonight (in a #blizzard), painting up 2 #718shopbuilds (Surly Pack Rat and Straggler). Many thanks to my next door neighbor.l, who is the Director at Brooklyn Woods. Thats Coventry Red and Humber Blue, for you #spraydotbike heads.... #718shopbuild #painting #Custombike #bike #cycling #steelisreal #sutlybikes #packrat #straggler #bikecamping #bikepacking #biketouring #gravelbike #bikenyc #brooklyn #bikeshop #class5killstorm

#newbikeday for a #718shopbuild 52cm Kona Rove DL. SRAM Rival 1x11, DT Swiss 1800 wheelset. Cane Creek Headset, Salsa Salt Florida Bars, Teatro Calipers, WTB Byway 650x47 tires. #kona #konarove #shoplocal #shopsmall #bikeshop #brooklyn #bikelife #bikenyc #nyc #bikes #cycling #gravelbike #bikecamping #bikepacking #biketouring #adventurebike #custombike

Just arrived The Official and first ever Brooklyn pride cap, made in collaboration with Headdy Original. I only have 20 of these. In-store or buy online.... #cyclingcaps #brooklyn #bikenyc #shopsmall #shoplocal #cycling #bikes #caps #hats #bikeshop

Bike Shop Night in America returns after the holidays on January 6. Part hands-on demo, part Q&A and part discussion, Bike Shop Night in America proves you do have a friend in a Bike Shop. To submit a question, or to get the Zoom link, goto www.718c.com/718tv, link in profile.... #bikeshop #zoom #bikenyc #bikeshopnightinamerica #brooklyn #tvshow #crewnecks #cycling #smallbusiness #tinyshop #diy #fixit #pedals

Closing time..checking out the latest issue of Bicycle Quaterly. #bicyclequarterly #shopsmall #shoplocal #tinyshop #bikeshop #brooklyn

Just got a few of these hardcover books in, as well as issue 74 of Bicycle Quaterly. Check out our whole Rene Herse section https://www.718c.shop/shop/rene-herse-formally-compass-/214, link in profile... From the Publisher: Modern all-road bikes combine attributes that were considered mutually exclusive just a few years ago: comfort and performance. Speed on smooth pavement and on rough gravel roads. A lively feel and the ability to carry a camping load. Handling that is both stable when the rider is tired and responsive on twisty mountain descents. All-road bikes combine the best aspects of racing, touring and even mountain bikes in just one bicycle. Based on the latest research, this book explains how all-road bikes work and what is important when choosing one. A must-read for cyclists interested in the technology of their bikes, and for every cyclist contemplating his or her next bike purchase. Illustrations by Miyoshi are not just whimsical and fun, they also focus the reader’s eye on what is essential in a way that no technical drawing can. Reading about bikes should be as much fun as riding them! 256 pages; 148 mm x 210 mm (5.8 x 8.3); Printed in USA #reneherse #book #bikebook #shoplocal #shopsmall #bikeshop #brooklyn #bikes #cycling #bikenyc #bicyclequarterly

Today's #718shopbuid, a 2021 52cm Kona Rove DL, 650b, Flat-bar, SRAM Rival 1x11. #custombike #konabikes #konarove #konarovedl #gravelbike #bikecamping #bikepacking #biketouring #bikes #cycling #shopsmall #shoplocal #718shopbuilds #brooklyn #bikeshop #bikenyc

A great friend of mine owns Kor, which makes amazing womens sportswear.here in Americs. www.kor-nyc.com.and, we have some in stock. KOR WOMEN'S CYCLING PADDED UNDERWEAR... Same performance as traditional bike shorts, but more efficient, more stealth and no friction against your skin. There's no stitching in the bikini line = no irritation. The lightest weight fabric from Italy for zero resistance on every pedal stroke. Main features: Made with performance fabrics from Italy Wide elastic waistband Spandex certified by Bureau Veritas The pad wasdesigned specifically for women. With their ELASTIC INTERFACE technology, the pad has a high level of sweat absorption, elasticity and durability. It isalso bacteriostatic which prevents the growth or reproduction of bacteria while preserving the normal bacterial skin flora. AND they are OEKO-TEX certified. This means, it hasbeen seriously tested. Designed in New York, Made in CaliAmerica. #cyclingshorts #cyclingapprel #kornyc #cycling #bikes #bikenyc #bikeny

Got some fun paint project coming up this week, and have access to my next door neighbors professional spray booth. This frame is a Pake Rum Runner i painted up a few weeks ago as a fade test. #spraydotbike #brooklyn #bikeshop #trackbike #trackframe #bikes #cycling #custombike #718shopbuid @spray.bike

Running some errands on a rainy day here in Brooklyn. Bike is custom painted Surly Bridge Club with a Shimano 1x12 Deore drive train, Surly Moloko Bars, Brooks Cambium C19 Saddle, SOMA PortFolder Rack, Saint Pedals,, 700x35 Gravelking Tires and Swift Industries Jr Ranger Panniers. And a Safety Pizza.... #brooklyn #surly #bridgeclub #spraydotbike #bikes #cycling #bikecamping #bikepacking #biketouring #gravelcycling #gravelbike

Shopping Local, Shopping Small Shopping local keeps 68% of your money in your community *, while shopping smalls help level the playing field for those of us who have chosen an independent path, Our Online Shop really has a lot of items for you and yours that you just can't find anywhere else (see below). We also do the e-gift card thing..... You can shop our Online Shop for in-store pickup, or $5 delivery to the Continental United Sates. We ship everyday, so we can still get it there in time. * Source: Civic Economics Andersonville Study of Retail Economics

For a small shop, we've got a great selection of Garmins, as well as lots if local guidebooks and maps. If you're looking to shop local and small this holiday season, you can't get smaller than my 300sf, 1 person (me) operation #tinyshop In-store or online.... #bikepacking #bikecamping #biketouing #garmin #navigation #camping #hiking #outdoorgear #shoplocal #shopsmall #outdoorgearshop #brooklyn #outdoors #nature #outsideisfree #maps

Creating paint samples from old cut steertubes. #spraydotbike #bikes #painting #bikeshop #brooklyn

@theycallmemisterbridge stopped by with his newly built/restored Ritchey P29 this afternoon. Wheels by @honeywheel.co #29er #mtb #bikes #cycling #fullyrigid #bikenyc #mountainbike #brooklyn #bikeshop

Decal removal for frame paint. #surly #surlypackrat #spraydotbike #Custombike #718shopbuild #bikeshop #brooklyn #heatgun

Walk home I like 800 feet from the shop, these are my stories #brooklyn #december #nyc #sunset

Who's feeling hungry? In-store or online. #bikebags #bikeshop #brooklyn #shopsmall #shoplocal #bikes #cycling #cookies #donuts #bags #bikenyc

This is a build we did over the summer...back in to get a dynamo system installed. Customer gets high marks for the level color coordination Son28 hubbed wheel built by @honeywheel.co ... #surly #surlymidnightspecial #klamper #sinewavebracon #dynamo #bikecamping #bikepacking #biketouing #gravelbike #bikes #cycling #bikeshop #brooklynbike

SOMA PortFolder 2 Rack #bike #718shopbuid #custombike #surlymidnightspecial #frontrack #cycling #bikecamping #bikepacking #biketouring #gravelbike

Back in stock, but not for long In-store or online, $5 shipping. #spurcycle #bell #bikeshop #brooklyn #bikenyc #bikes #cycling #shopsmall #shoplocal

I have a hard time keeping these in stock. On the surface, they appear to be novelty waterbottles. However, these are high quality Specialized Purist bottles. In-store or online. #bikeshop #brooklyn #shopsmall #shoplocal #bikes #cycling #waterbottles

My corner store #bodega #brooklyn #nyc

Did you earn your Adirondack and/or Catskill patch this summer? Check out our full collection of Mountain Patches (Shasta, Denali, Lafayette, Baxter, Camels Hump, Teton, McKinney, Washington, Hood etc) #mountains #patches #camping #hiking #outdoors #shopsmall #shoplocal

We've got so many books and maps of the Catskill, we made its own section on our Online Shop https://www.718c.shop/shop/the-catskills/213, link in profile #catskills #thecatskills #catskillmountains #camping #hiking #books #maps #shopsmall #shoplocal #outdoors #outsideisfree #nature #biketouring #brooklyn