Forwardpmx

Collaboration wins! We’re so thrilled to share that ForwardPMX has been named Atlantic Broadband’s Media AOR as part of a cross-agency Stagwell Group pitch alongside Kettle, Rhythm, Wye Communications and HarrisX. We’ll be working with ABB teams to help transform their brand and business into a truly customer-first, customer-centric leader in the cable industry. Check out the news in Ad Age, and congratulations all! https://adage.com//stagwell-group-wins-atlantic-br/2326211 #Collaboration #StagwellGroupAgencies #CustomerCentric

JUST RELEASED #2021Trends: Our newest report explores five emerging trends that businesses around the world should be focused on in 2021 and beyond. From an examination of digitally accelerated business beyond the initial surge online through COVID, to a deep dive of consumer sentiment around privacy, our trends report brings exclusive data from The Harris Poll and contributions from brand and agency experts across the globe. Download your copy today! http://bit.ly/2021TrendsFB1 #ForwardThinking #GlobalBusinessTrends #GlobalMarketingTrends

Five lessons. Five inspirational women. Our newest blog pulls out some of the most memorable soundbites from our recent #IWD2021 panel on Intersectionality. A huge thank you to Supriya Dev-Purkaystha (She/Her), Elizabeth Anyaegbuna, Lucy Daramola, Indy Sira, and Mariama Wurie for opening up and sharing your perspective with us. Give it a read here! https://www.forwardpmx.com//its-going-to-take-each-and-ev/ #womenleaders #diversityandinclusion #intersectionality

With the travel industry poised to rebound thanks to the increasing availability of multiple Covid-19 vaccines, many travel and hospitality brands are reassessing their investments in brand and performance marketing. Our MD of North America, Valerie Davis, spoke to Adweek about Airbnb's recent decision to cut its performance marketing budgets. Check it out here! https://www.forwardpmx.com//is-airbnb-making-a-mistake-by/

We couldn’t be prouder to announce that we are officially Campaign Magazine UK's EMEA Agency of the Year! Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field and the awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry. Congratulations to the entire team!

Google’s announcement last week that there will be no alternate 3rd party identity graph solutions post cookie phase out in 2022 has everyone talking across the industry. At FP, we’ve been planning for this new digital ecosystem and we believe that this is a positive change for the industry that will lead to more ethical practices and standards. Our Global Head of Consultancy Tom Manning shares his POV on what this change will mean for talent and advertising in the long term. Read it here: https://www.forwardpmx.com//googles-privacy-announcement-/ #Google #DataPrivacy #firstpartydata